The biggest discount ever

While driving to work every morning I used to enjoy the witty, sometimes silly radio spots that entertained me. Now all I hear is biggest discount ever, sale, cheaper prizes etc. Unsatisfying - I switch the channel. In the evening, while watching TV, I used to enjoy advertisements even more than the program itself. It engaged me with its entertaining content and made me think. About the product, company behind it, brief and the creative process. Now I see short flash animated numbers showing me how cheap everything is. Where is the creativity? Now is the time to do something different, although I understand the lack of budget…but still I want to be entertained and engaged - not sold the prize to. I do not connect to the numbers, I connect to emotions. Please somebody surprise me (easier said than done).