Slogans speak up

As regular recruitment ads are just boring for ad agencies nowadays, it is fun and inspiring to watch how one agency, speaking the language of slogans, makes a point. This recruitment video is made to hire a copywriter to Memac Ogilvy Dubai and actually makes sense. Luckily the idea shines further than the bad acting.

Tyrannybook

Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network that aims to generate a global consciousness about the world leaders who violate human rights the most.

The page itself is a Facebook look-a-like, made in co-operation with Facebook, only using an aggressive red to stress out the cause of this action.

Users can follow the leaders they are the most interested about and the users will be updated about the faults committed by those leaders against human rights. The updates to the tyrants’s profiles will be made by the Amnesty International and also by the users.

As the site acts like a limited version of the Facebook, there is possible to create groups, events, uploads videos, pictures etc.

Although all the information is available in the internet this is the way creating awareness among the Facebook generation, as now the information is wrapped up in the way that they have used to consume information and made easier to understand.

Now the only thing to do, is to wait, until the tyrants destroy the page, which would be the biggest dream of AI’s publicists.