Wednesday, April 4, 2012

Time count in hamburgers

I like the media usage and the relevance of the message:


Child in me


Finally something in my everyday route that made a difference. Peugeot launched a new model and placed a shopping line dividers equipped with a fully functioning model car in my regular grocery store. Childish curiosity took over me and the cashier had to remind me it was time to check out. At the end of the launching campaign all the model cars are used in a charitable cause. They do not know yet what it is, but it’s the thought that counts.

Saturday, January 14, 2012

Custom made Kinect game for Swedbank bonus program

So proud of my team. Our client got a custom made X Box Kinect game to promote its bonus program campaign in shopping centres. Simple hand movement triggered the ball-game that reflected the easiness of collecting bonus points while just paying with any Swedbank debit or credit card.

If you understand Estonian or use Google translate, look also here, to learn more about how it came to life.

A video to illustrate the game: