Tuesday, October 13, 2009

Browse magazines and books online

I came up with this site searching for a contact I needed for one client and I was totally amazed. As I saw in what quality and simplicity it is possible to browse magazines, documents and any other stuff you normally find in print. In my moments of boredom I have been looking around in Google Books, but this has a different target group and is far more better (read: looks better). The best features in my opinion are that it integrates with social networking sites, you can embed it to anywhere you want (like I did embed it to my blog here) and what’s most important you can search throughout the text inside the documents/magazines.

Besides fashion and advertising magazines I’m interested in, I found Estonian Hooaeg in superb quality. Pure joy. I hope all other Estonian magazines - the ones I usually have pay for- soon find their way to the online, as knowingly Hooaeg if for free.

If you’re interested in online browsing please check up also Issuu’s main competitors Docstoc and Scribd as well.

Wednesday, October 7, 2009

Photo montage made easy

PhotoSketch: Internet Image Montage from tao chen on Vimeo.

Now it's made easy to montage e.g. Obama with Martha Stuart into some dreadful composition. AD-s are about to loose their jobs.



Monday, October 5, 2009

Pension from LHV


I like big, bold and simple things. So I had to love the view from my office window this morning




Thursday, October 1, 2009

Because I said so.


What does that mean? Who are you to tell me that? I do not believe you. This time is over when some authority can sell a brand or an idea by just telling “because I said so”. Even if you are the president. Go and explain yourself. For example this idea is good because: it gives you positive ROI, influences consumers in such and such way, creates buzz in this and that sector and according to research will influence this and that kind on people. Tell me about the brand differentiation and consumer engagement. Do not just assume everybody knows who you are and trusts you just because you said so.