Because I said so.

What does that mean? Who are you to tell me that? I do not believe you. This time is over when some authority can sell a brand or an idea by just telling “because I said so”. Even if you are the president. Go and explain yourself. For example this idea is good because: it gives you positive ROI, influences consumers in such and such way, creates buzz in this and that sector and according to research will influence this and that kind on people. Tell me about the brand differentiation and consumer engagement. Do not just assume everybody knows who you are and trusts you just because you said so.