Finally something in my everyday route that made a difference. Peugeot launched a new model and placed a shopping line dividers equipped with a fully functioning model car in my regular grocery store. Childish curiosity took over me and the cashier had to remind me it was time to check out. At the end of the launching campaign all the model cars are used in a charitable cause. They do not know yet what it is, but it’s the thought that counts.
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