Sunday, November 7, 2010

Dunlop tyres – Feel the road


All my male reader please pardon this post, but I just need to express my womanly opinion. My ride home from work takes 20 minutes. Although there is some construction work going on, it's pretty regular road, considering Estonian road conditions. Yesterday, after coming home, saw a TVC advertising Dunlop tyres. Their international slogan and the slogan also used  in this ad was “Feel the road”. I imagine that this was meant the way that this gives bigger control for the driver, the driver can read the car and the road better and lets to enjoy the ride every inch with those tyres. Put please dear advertisers, consider the local road conditions. I do not want to feel the road, as there are holes big as lakes in some country. If I would liked to feel the road I would buy a sports car with proper sports suspension. The ones who buy a sports car in Estonia, are forced to sell it after a short while, because it destroys healthy bone structure and loosens some skrews in their heads. We are not living in Italy or US where the roads are smooth and comfortable. You can actually loose a tyre in the Estonian bumpy roads. So in Estonia “Feel the road” does not equal a comfortable and secure drive.

Perhaps I should buy a plane.