Save as .wwf, save a tree.

So simple, yet brilliant. Out of the box thinking. WWF created a new file format that is in collaboration with the essence of their organization. This new file format .wwf does not allow you to print out the material on that particular file, in order to avoid unnecessary printing. This software is free for downloading for everybody. You can do it here.

Japan gives me shivers

Good conversations lead to interesting findings. This is not science fiction, this is really happening. This is a virtual anime diva Hatsume Miku, whose voice has been generated with Vocaloid, a computer program developed by Yamaha. She is designed to be a 16-year-old girl and has released many popular singles in Japan. That’s not all folks. Previous stuff did not impress me. The real intrigue comes from the fact that she is giving LIVE concerts to a live audience. And people are just simply going nuts to go and see her. She is being projected as a dynamic hologram that brings her virtually into life. Check it out here:



As crazy as it may sound, here is one more act that leads conservative ATL marketers into a heart attack. The developers have given the brand a possibility to grow with the help of the fan-base and released software that enables the fans to create their own Hatsume Miku songs. Now they have released already additional software that features different tones of Miku’s voice – Soft (gentle, delicate voice), Sweet (young voice), Dark (mature, heartbroken-like voice), Vivid (bright, cheerful voice), Solid (loud, clear voice), and Light (innocent, heavenly voice). Also there is available the MikuMikuDance freeware! program, that helps to produce 3D animations for the character. And the story goes on…

It gives me shivers, what kind of possibilities this creates for the marketers in the near future.