Baby made on board

Dodge is a large car. Yes indeed…

The brief was to sell the first Dodge family wagon, while strengthening the macho image of the brand at the same time.

Positioning it just as a macho car would not have done the trick, so they went all the way to the other end. Baby involvement!!!

As test-drive is the main tool for actual selling, then this campaign encourages to test-drive. Instead of picnic baskets or free opera admissions they simply ask test drivers to test the rear seat and make babies. Personally I do not find any other reason why to climb into it.

Idea itself is nothing new, but the image speaks for it self.

Although I’m not really certain that besides many adventurers in the back seat and 72 babies, they managed to create actual increase in sales numbers. Perhaps now after 9 months, when all those babies need a ride… so skip the idea this being a call to test drive and take it as a long term image campaign.

Read the case study here.

Forward thinking

I got a warmhearted letter from sisustus.ee congratulating me on my birthday. Only thing is, that today is not my birthday. Tomorrow is. Seeing the headline I thought, nice, somebody has messed with their database. But, it was not an accident.

It is known that on birthday you receive so many mails, messages and calls that a message like that would be unnoticed. This letter shows that they have put some thought into customer service and it was totally not unnoticed.

Nice way of forward thinking.

In search of the perfect plane ticket

It’s summer. Vacation time. Whatever the reason - plane tickets or vacation vouchers might become a subject.

This is the time where " the economical slowdown" has played a trick on decision-making. Airline companies and travel agents have undermined the ground they are walking on by great discounts and if not in a great need, no one wants to purchase a plane ticket with a full price. Perhaps some emotional buyers, filthy rich people or those who have worked hard all year and do not want to get into the hurdle of price wars, they pay what it takes, but major amount of flyers around the world are waiting for the right price or the right offer. As vacation time is limited, this time might never come... to the destination you are dreaming about.

Millions of plane tickets unsold because of the wrong pricing - or the wrong mindset planted by the discounts. Who can tell the difference?

Just delicious

I think we have done some pretty nice designs for Nipernaadi Vodka. Have a look: