How to measure ROI for Social Media. Do not tell me that by the number of followers. All the qualitative benefits like loyalty, trust, passion and brand awareness sound very nice but are not really measurable. Or do nice comments count? I need something quantitative. Like sales increase, new clients etc. But these do not really seem measurable, unless you are specialized on online sales. Only thing that seems reliable is increase in traffic numbers. But are these numbers reliable and generate real cash?
One Indian web analytics guy said: Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it s finally done, there is surprise it s not better.
Well, I think that finally all the teens grow up. And start to know better. As the Indian guy said this 5 months ago then now should be all another era for Social Media.
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