Shower the web away

Website that browses through different environments with hectic playfulness, finally landing on Facebook. Time consuming but interesting.

See it from HERE

Flaunt your testimonials

Sunny Saturday. Road trip to Estonia’s summer capital Pärnu. Right in the heart of it, city centre, I found this pearl. “Margit’s beauty parlour” has realized the power of testimonials and knows that a good recommendation is worth more than a slogan that has been sucked out of the pencil. 

Besides testimonials there is also the visual context I cannot leave out. Although it is unclear weather this is the result you can expect or the lovely hairdresser. 

The power of copywriting

Living up to the professional standards

Standardisation is good. It disciplines. Gives a regime to follow and gives you confidence solving problems. But who knows where to draw a line and take a break? Professional standards make you a working robot. Robots knowingly do not have any feelings of thoughts of their own. Robots do not create innovation or long lasting relationships. Where are humanity, social responsibility and just good will? Standardisation killed them.

This post is powered by an emotion received at the local children’s hospital. 

The influence of centrifugal force

Science of motivation

Now I understand the gap between my 9-5 job and modeling fees. 

Think global, drink local.

I do not drink bottled water, but I do not think that bottled water is the cause of all worlds’ disasters. Some people do. And they have started a movement called tappening. They are acting for a good cause, so please check out www.tappening.com.

The interesting part is the viral concept they have initiated. It sais “Start a lie about bottled water industry. If they can lie, so can you. “ See it from www.startalie.com.

My favourite lie: Chuck Norris doesn't drink bottled water

After telling your lie, you can spread it via e-mail, facebook, twitter or digg.

As badmouthing, in my opinion, is not the best marketing strategy you can come up with, then I hope no one will copy this. Unless you belong to Estonians centrist political party Keskerakond. This is their kind of viral content.  

A new level in fashion marketing

I absolutely adore the concept of this website:  www.uniqlo.com/collection

An average person can only dream of going to a fashion show and walking out from there with their favorite outfit. It’s what rich and famous people seem to do. 

Here you can see the actual shape and the garment movement , instead of 2D catalogue pics.

This is how I would liked to shop.  Monton or Ivo Nikkolo, please take over.