Looks like someone got Mini for Christmas and threw the box away.
Ambient campaign by Mini, who placed large boxes on the streets, so garbage men could pick them up.
As an AM, I really want to know the city government who allowed to trash up the city centre. I do not admire the idea as it’s nothing new (look here), I fancy the people behind it.
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Heineken did the same - http://www.youtube.com/watch?v=3HluHc1VdrQ&feature=player_embedded
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