Crew Uniform Update

Estonian national airline, Estonian Air, has initiated an online voting for finding the best possible uniform for the flight crew. I like the idea, that Estonian Air is taking measures to become more close to the customers and shows that they care about what the client wants. They have already initiated a complimentary snack and beverage offering program for economy class flights and this Crew Uniform Update competition is only second in their list of ten of becoming more pleasant and comfortable flight operator. Impatiently waiting for the next steps.

Although Estonians are considered a little bit conservative, airline companies are in a desperate need for good reputation building/ maintenance and the weather in here is constantly bad, what’s up with those granny vs. Mary Poppins looks? As Ryan Air has proved numerous times that bad reputation is increasing their profit, then here are some good examples of making people click on your advertisement, in the longer run buy tickets to long distance flights or … loose all family reservations.

Please note that the votes people give, count only 33 %, so this is not a “choosing the best uniform” contest. This is “we pretend to care” image campaign. Good thought though, as the majority does not read fine print and press releases, so probably they will get their way with this one.