Man's nightmare

The nightmare of every boy or a man. Underwear as a present. Does not matter how good these ads are. Underwear as a present is a very bad idea. Seriously.

Click on the image to see the fine print.

Small remark: so good it's vice versa, if it comes to women.

Copycats vs Parallel Geniuses

Yesterday evening I received a call from a journalist who had noticed that the ads Taevas has made for a Raadio Uuno's morning program were extremely similar to the ads made by Miami Art School for Red Bull. You can read the article from here. Use Google translate, if not Estonian.

That’s true, they do use the same technique. This is not some rocket science originality, I admit, but these ads have very well served the purpose they were supposed to and lifted the awareness of Raadio Uunos new morning program. Mission completed. Not so good for the agency, as who wants to be called copycats anyway.

But this case is really interesting. These things happen. All over the world. Parallel geniuses. Thinking the same thoughts. Without knowing about the existence of the others.

Please check out this blog, which has dedicated itself for revealing shameless copycats and exposing just unfortunate coincidences. I’ ll take the privilege to copy some of those revelation into my blog. Please enjoy:

The art of recruitment

Finding the employees that fit the company’s profile and expectations can be a struggle. I’ve seen some well targeted and composed recruitment ads (like this), but nothing I’ve seen before is comparable to this genius act done in here.

Their main goal was to find an accountant that was more attentive than others and in order to find one, they transferred 1 euro into the competitive ad agencies accounts using the posting line for the job ad.

As you can see from the site, they found what they were looking for.