Brainwashed by Disney

Being a parent, Disney, as a brand, is part of my everyday life. We have different Disney channels via satellite, most of our DVD selection is Disney produced, the kid’s playroom is, let’s say, accompanied with „a few“ Disney books and toys. Trip to Disneyland is a dream, which will come true eventually, as she is very persuasive. And she is only five. She is brand-washed and she loves it. I do not mind. I like Disney as well, as I find it safe, educating, entertaining and I still continiously refuse to grow up. The whole concept is so well targeted and continuously wholesome that it is inspiring, and I let it happen in front of my very own eyes.

If a kid finishes watching a Disney fairytale cartoon on DVD, there are so called extras. which run automatically. These are fully packed with brand conscious materials, which are truly inspiring. There are people behind the hard work, sparkles in their eyes, telling how they made one frame like… 30 days until it was perfect. There are gardeners from the Disneyworld who are talking about the passionate effort they made to build this dream land just for the joy of making it. They have captured the essence that drives kids. Joy of creating something, just because it is fun and makes you feel good. And they sell it good. What an industry.

Disney channels run neo-Disney programs mixed with some traditional programs. But definitely is Disney not resting in its glory. It’s conquering new horizons. Hanna Montana for example and etc. Please look at those pictures made few years ago by Anne Leibovitz, which is an advertising campaign letting people know that Disney is old and safe combined with new and exciting. Lovely pictures.

Scarlett Johannson as Cinderella


David Beckham as Prince Phillip from Sleeping Beauty

Jennifer Lopez as Jasmine and Marc Anthony as Alladin

Roger Federer as King Arthur

Jessica Biel as Pocahontas

Rachel Weisz as Snow White

See the whole photo series from here.