Let the game begin

Here is one very nice use of smart-phone capabilities. If I would be younger and had more free time I would totally love games like this. It’s an upgrade to the oh so popular GPS games used around here. And it’s branded. Total brand involvement.

Even better would be if it would be done in the style on The Game movie, launched more than decade ago, but still carries an idea how to excite and suprise.

And what a nice business idea to do personalized adventures in a smart-phone platform. For workshops, team-building events, personal suprises and message delivering etc. Dream, dream, dream.