And the stupidest media-usage award goes to…

CitySpa. Congrats. Really, what were you thinking by buying a spread in local women's magazine and placing two ads in the row. Two logos, two slogans. Two different USP s. Please decide what you want to say and say it out clearly with confidence. Do not try to say it all out in a way that screams we have money, but we re stupid and can’t decide what to do. So we just buy media.

The OD caught my attention even before that print disaster on the magazine and I was tempted to photograph it, as it was so senseless, absurd and absolutely unintelligent, considering the fact that they position themselves as an elite gym and spa. The crème de la crème. Good luck in the future. At least it is entertaining to follow their attempts.

Chip-vinyl-book

Something inspiring from National Library of Estonia. They published a collection from the covers of vinyl records. Rarities for music junkies and nostalgic pieces for every Estonian. Beautifully composed collection is published in a book and an e-book. Designed by Maile Tali. I’m especially excited about the design for the e-book memory stick. Cute and smart.

E-book differs from the paper-back mostly by the function that finding an desire item you want to get acquainted more deeply, it brings you the the library environment to see if the piece is available for rental and where you can find it.

One step further would be if the audio tracks would be available for a listening as well, but that is another era I hope they will reach soon.