CitySpa. Congrats. Really, what were you thinking by buying a spread in local women's magazine and placing two ads in the row. Two logos, two slogans. Two different USP s. Please decide what you want to say and say it out clearly with confidence. Do not try to say it all out in a way that screams we have money, but we re stupid and can’t decide what to do. So we just buy media.
The OD caught my attention even before that print disaster on the magazine and I was tempted to photograph it, as it was so senseless, absurd and absolutely unintelligent, considering the fact that they position themselves as an elite gym and spa. The crème de la crème. Good luck in the future. At least it is entertaining to follow their attempts.
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