I like the media usage and the relevance of the message:
I like the media usage and the relevance of the message:
So proud of my team. Our client got a custom made X Box Kinect game to promote its bonus program campaign in shopping centres. Simple hand movement triggered the ball-game that reflected the easiness of collecting bonus points while just paying with any Swedbank debit or credit card.
If you understand Estonian or use Google translate, look also here, to learn more about how it came to life.
A video to illustrate the game: