If you re not having fun, you re not doing it right.

My first days in the advertising business brought me to the cold knowledge: I was told that the fun guys in the industry are the ones that can’t be taken seriously. The most successful and respected are the ones that come and leave unnoticed and do their work perfectly and leave a mark in the longer run.

I thought „yeah right“. I was driven by the passion for advertising and had no idea how to suppress it down and work like a machine, showing no passion at all.

Almost 2 years have passed and now I understand. Those people DO have passion for advertising and are no machines. Instead of living their passion out, they live it in and convert it into their work. This is what gives excellent and impressing results. „Fun guys“ waste all energy for being „so fun“ and leave no reserves for actual nut cracking.

I m not going to classify myself, as obviously I m not the serious type- writing this blog, and no fun either- so says my husband. Which leaves me empty handed.

Right now the moto to live by is: if you’re not having fun, you re not doing it right. By not having fun - you start looking fun from elsewhere. Synergy coming from passion directed right can be mind-blowing. Advertising is fun. Not just outside.

Seriously – inside.