How many times my team has created fabulous, crème de la crème ideas that are a knock out. Some at least… How many times my team has been rejected those brilliant ideas. Countless times. Why?• It’s very interesting, but we are afraid... (does not matter what follows, client is afraid - that’s it).
• It’s out of our budget range.
• Our CEO does not like it. No comments. Just his face was not happy seeing it.
• They take the idea and send it to the big round inside their company and come back with a totally different idea.
• It’s just too crazy.
• Nobody understands it (except the creative team).
• Sometimes you present many fabulous ideas for one brand and only one is to be chosen, others left out.
Well at least now all those killed ideas have a second chance. Killedideas.com is a place to submit all those ideas that have been rejected for one reason or another. They publish them in a book or/and display on a blog. Although there is a deeper financial meaning for this initiative, as it seems to be a campaign for Blurb - bookmaking software and publishing, its a good idea. Targeting those who won’t get recognition naturally, offering them the tools for being a published author.
Submission ends on 31. March 2009, so few days to go, for running through archives.
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Please tell me how to do a brainwash to the client, so I wouldn't have to use this killed ideas website?
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