Social business design

There are number of companies who think of marketing as directing all efforts and resources into customer service, hoping to generate positive WOM. This has been so from the start. Upgrade to just being good and hoping somebody to notice, is being visibly and actively close to your customers - strategically choosing your channels. Regarding to previous, it would be interesting to stop on social business design, as a great mean to bring your company really close to your customers. It’s a interesting and growing field I would liked to know more about, so anyone more acquainted, please drop me a line here.