Pepsi Max's TVC

Asteroid is coming. Show some love. Now.

Battery test

I know what happens to kids when they are bored. Some versions are presented here:

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

The slogan is: The world’s longest lasting battery.

But here is a very nice time-lapse video test showing which battery actually dies first. So do not let their toys dye, but to not buy Energizer. As these ads do not give a competitive advantage to the Energizer battery and as they are not the market leader then these ads are just nice battery ads, but to not directly increase Energizer sales. This doesn't count that they are saying to be the longest lasting batteries. As they are not telling the truth, obviously, and customers are not simple-minded.

McDonalds in the Vancouver 2010 mode...

Simple Viral

Now that Vancouver will be hosting the 2010 Winter Olympics, these are some questions people from all over the world are asking. Believe it or not these questions about Canada were posted on an International Tourism Website. Obviously the answers are a joke; but the questions were really asked!

Q: I have never seen it warm on Canadian TV, so how do the plants grow?(England )

A. We import all plants fully grown and then just sit around and watch them die.

Q: Will I be able to see Polar Bears in the street? ( USA )

A: Depends on how much you've been drinking.

Q: I want to walk from Vancouver to Toronto - can I follow the Railroad tracks? (Sweden )

A: Sure, it's only four thousand miles, take lots of water.

Q: Is it safe to run around in the bushes in Canada ? ( Sweden )

A: So it's true what they say about Swedes.

Q: Are there any ATM's (cash machines) in Canada ? Can you send me a list of them in Toronto , Vancouver , Edmonton and Halifax ? ( England )

A: No, but you'd better bring a few extra furs for trading purposes.

Q: Can you give me some information about hippo racing in Canada ? ( USA)

A: A-fri-ca is the big triangle shaped continent south of Europe. Ca-na-da is that big country to your North...oh forget it. Sure, the hippo racing is every Tuesday night in Calgary. Come naked.

Q: Which direction is North in Canada ? ( USA )

A: Face south and then turn 180 degrees. Contact us when you get here and we'll send the rest of the directions.

Q: Can I bring cutlery into Canada ?( England )

A: Why? Just use your fingers like we do.

Q: Can you send me the Vienna Boys' Choir schedule? ( USA )

A: Aus-tri-a is that quaint little country bordering Ger-man-y, which is...oh forget it. Sure, the Vienna Boys Choir plays every Tuesday night in Vancouver and in Calgary, straight after the hippo races. Come naked.

Q: Do you have perfume in Canada ? ( Germany )

A: No, WE don't stink.

Q: I have developed a new product that is the fountain of youth. Where can I sell it in Canada ?( USA )

A: Anywhere significant numbers of Americans gather.

Q: Can you tell me the regions in British Columbia where the female population is smaller than the male population? ( Italy )

A: Yes, gay nightclubs.

Q: Do you celebrate Thanksgiving in Canada ? ( USA )

A: Only at Thanksgiving.

Q: Are there supermarkets in Toronto and is milk available all year round?(Germany )

A: No, we are a peaceful civilization of Vegan hunter/gathers. Milk is illegal.

Q: I have a question about a famous animal in Canada, but I forget its name. It's a kind of big horse with horns. ( USA )

A: It's called a Moose. They are tall and very violent, eating the brains of anyone walking close to them. You can scare them off by spraying yourself with human urine before you go out walking.

Q: Will I be able to speak English most places I go? ( USA )

A: Yes, but you will have to learn it first.

The golden rule of Facebook marketing.

As a keen Facebook user, I think I’m going to explode if another Facebook fan page I belong to, declares sth. like “some more effort and we have e.g. 300, 1000 or 10 000 fans. Go tell everybody... and we will maybe give you a free ticket to the cinema/spa/ or wherever”. I do not want to feel their effort and I do not want to feel that I, as their fan, have become a marketing tool for them. I want to see interesting/useful content and warm-hearted/smart people behind it. Why they have to beg people to become their fans? Earn the trust, do not beg for it.