As a keen Facebook user, I think I’m going to explode if another Facebook fan page I belong to, declares sth. like “some more effort and we have e.g. 300, 1000 or 10 000 fans. Go tell everybody... and we will maybe give you a free ticket to the cinema/spa/ or wherever”. I do not want to feel their effort and I do not want to feel that I, as their fan, have become a marketing tool for them. I want to see interesting/useful content and warm-hearted/smart people behind it. Why they have to beg people to become their fans? Earn the trust, do not beg for it.
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Sometimes seems like they haven't thought why they are doing it at all. Facebook marketing I mean. Where is the value for the customer? Why someone should be theire fan at all? I'm curioust to know why people choose to be fan for one or another brand? What is most important for them to became a fan of a brand or movement? I did a quick survey around the office and asked people, why they decided to be fan for a Facebook fanpage. A lot of them told that they have theire own personal interest for goodies. To get best offers and deals first. Also this lottery thing was mentioned as attractive. Main thing is to get something for free or very cheap. Only few mentioned useful content as primary interest. Sad that most of them didn't value the brand values or smart people behind the brand or company. Small cheap pesents drive the mass market.
ReplyDeleteThe point you brought out, that people are fans only for the free goodies is true in many cases. As for the Facebook accounts Taevas is handling, it is very clear that during advertisements fan numbers go up and if realized that nothing has been won, some people unsign themselves from the fanlist. But I consider it’s not a great loss, as these people are not valuable fans anyway. A valuable fan is someone who you can consider a true delegate. And it shouldn’t be any marketer’s goal to gather an undefined mass by instant wins, as someday this mass could turn into an uncontrollable badmouthing community, decreasing the value of your brand.
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