Battery test

I know what happens to kids when they are bored. Some versions are presented here:

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

The slogan is: The world’s longest lasting battery.

But here is a very nice time-lapse video test showing which battery actually dies first. So do not let their toys dye, but to not buy Energizer. As these ads do not give a competitive advantage to the Energizer battery and as they are not the market leader then these ads are just nice battery ads, but to not directly increase Energizer sales. This doesn't count that they are saying to be the longest lasting batteries. As they are not telling the truth, obviously, and customers are not simple-minded.