Estonian Next Top Model

New Estonian Top Model has born. Last year he did the campaign for Statoil, promoting environmentally friendly carwash and now, all over Estonia, you can witness this amazingly well posed, at ease look he is promoting for this package recycling campaign.

I loved the Statoil ad, as the frog was earning a higher purpose and fitted perfectly into the context. But this package recycling campaign is not really my cup of tea. As from the funny faces in the packages I assume that this is directed to children and the message is clear and well directed, then why is the frog in the picture? This particular frog happens to be in the RED LIST in many countries, but not in Estonia. Estonian kids would have better related to some animal they have fallen in love already. Like this lovely animal, actually living in Estonia and who is in the dangered animals listing.

Perhaps this is a call to think globally, as the globe in his hand refers to. This should be injected to small children at the early age, I agree. But why this iStock frog. Why?

Ok, I’m just jealous, that my time as a supermodel has passed and frogs are taking over.