Don't drink'n'swim

Finally something totally brilliant from my home country. The Estonian Rescue Board made a campaign to prevent people going to swim while drinking. So they found that the best way is to alert their friends to look after them. The viral-campaign’s main message is that any method for stopping your drunk friend from going to water, is a good method. I think they have nailed the target group pretty good as well.

Method no 68 – Give wrong directions

Method no 18 – Lure them to the bushes

Method no 2 – Glue them

Planking

The new generation of young people are considered to be, among other great things, pretty convenient and lazy. Their look of life is that all the fame and fortune should come in an instant and pay check to be relevantly high on their first job. And what do they do on their spare time when they want to be creative, besides video games? Check out planking. Ridiculous, but has it’s own charm and as you can see, is addictive to older generations as well:

Relevance through-the-line

Audi’s representative in Estonia, Reval Auto’s marketing manager has pointed out that they are identifying themselves as sporty, innovative and prestigious. What kind of previously mentioned values do tea bags carry on?

Here is a gift found from our car after the service. Thank you indeed. Considering the target group they are aiming for and what they are charging, tea bags do not pull the trigger. Perhaps washing the car or even just the windscreen would lift the mood. But this did not happen!