Thursday, June 2, 2011

Relevance through-the-line

Audi’s representative in Estonia, Reval Auto’s marketing manager has pointed out that they are identifying themselves as sporty, innovative and prestigious. What kind of previously mentioned values do tea bags carry on?

Here is a gift found from our car after the service. Thank you indeed. Considering the target group they are aiming for and what they are charging, tea bags do not pull the trigger. Perhaps washing the car or even just the windscreen would lift the mood. But this did not happen!


2 comments:

  1. hmm... järjekordne "lahe" sõnamäng - Head Teed!
    (ja veel keskelt suure tähega)

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