Finally something totally brilliant from my home country. The Estonian Rescue Board made a campaign to prevent people going to swim while drinking. So they found that the best way is to alert their friends to look after them. The viral-campaign’s main message is that any method for stopping your drunk friend from going to water, is a good method. I think they have nailed the target group pretty good as well.
Method no 68 – Give wrong directions
Method no 18 – Lure them to the bushes
Method no 2 – Glue them
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