There might be an average person who corresponds to the image created by research companies. For example aged 25-35, works, has 2 kids, a dog and drives a Toyota. Stereotypes are easily adapted, but to really reach somebody, a marketer has to realise the complexity of a human nature.
Most marketing people make decisions according to research data. It’s not so black and white. Communities cross and if a person belongs to one group, does not matter that he/she can’t belong to another. For example if a customer flies first class and has higher income than average then it does not automatically mean that he/she likes to drink beer from glass and wear a white shirt and a tie.
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