Y Water

Ever heard about the “impossible” tasks to sell ice to the Eskimos etc? Mission impossible seems also to sell water to the children. Although water is essential, water is boooooring as hell and tastes like... nothing. Well, if you can’t sell plain water, think further and add something little extra, to make it special. Add functionality that attracts the parents and design that makes kids go crazy.

Y Water is playful, interesting and seems to make kids healthier, opposite to the traditional beverages sold in stores. It comes in four options: brain water, immune water, muscle water and bone water. Even if the children have consumed all the content and the bottle is empty, they can link all the bottles together with knots and live out wildest fantasies constructing whatever comes to their mind and give a new life to the empty bottles.

I like the website. Its childlike and playful, yet gives factual product information to the parents at the same time.

But still there is on little but. There is still sugar inside. How can you call it "water", when it contains also sugar? So here’s a lesson. How to sell water to children? Put sugar inside and make it colourful. Some little extras like design and functionality would be nice also.