Kit Kat launched "intriguing" website

Kit Kat launched a first worldwide website where nothing happens. The idea is to “have a break” form flashy websites.

http://www.thefirstworldwidewebsitewerenothinghappens.com/

• It’s not the first. In the majority of websites nothing happens actually. Nothing relevant to be accurate. 
  
• The address is so intriguingly long, that I do not even want to bother to type it in. Only way for people, who really want to see it, is to click on the URL somewhere - like in here.
  
• Luckily they have thought of the people who can't spell right and registered URL- s with some words misspelled. As this does not direct to the correctly spelled domain, many people truly believe that Kit Kat has made a mistake in registering the domain name. This creates a buzz. Buzz is good.