Augmented Reality

By now everybody knows that print is dead and internet has taken control. It’s hard to let go. So Esquire magazine figured out how to keep those readers buying magazine, creating a buzz plus raising curiosity in those who have not read it before. They use Augmented Reality meaning reality mixed with virtual content. You need Esquire magazine, webcam and a small downloadable widget. Please check out how it works from here:

I do not think that this is going to save the print. I do not think that they are going to use Augmented Reality in every issue from now on and i do not think that print will have anything to do in the future with entertainment or massive information sharing . But nice try though.