Kliinik 32 initiated a social campaign, focusing on a fact that more you take care of your teeth, less you have to spend on dental care.
2,5 m installation was placed in front of a popular shopping mall giving the citizens the opportunity to act as bacteria and destroy the teeth. In less than two weeks the bacteria had done their work with upper determination and the result is seen here.
They also opened YouTube channel to raise the awareness of the right dental care and teach how the basic everyday moves of hygienic procedures are really carried out. Please check out. A life changing experience.
My favorite video:
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Good point
ReplyDeletewhen giant teeth appeared i didnt see(or there wasnt) any sign that sayd "look what happens to your teeth when you dont take care of these"
ReplyDeleteSome days(maybe 1-2) later i saw that people have smashed it good. I thought - what a fucked up advertising. Then i saw that sign - whaat! genious!
I dont know if it was planned this way(problably yes) but it was one of the greatest things in last year. YEAH!
Glad you liked it. We love it too. The sign was not initially planned, but as soon as city bacteria started the work, the need for the sign become essential and it was organized a.s.a.p.
ReplyDeleteok, because if city bacteria hadnt been started to work, it would have been just another big expensive ad. agressive people and that sign(really fast action if it wasnt planned) made it work.
ReplyDelete