Insights from Password 2010 vol.2

Today I’m talking about Johan Ronnenstam’s speech in Password 2010. First of all: he was outstanding on the stage. Now to the less important matters.

He had a very liberated way of thinking. Should send him to brainwash large monster companies to let go from stamp-thinking what to do and what not to do.

For ages there has been belief that all the traffic related to your company should be inside your own web frames. So you could control it. Better write a blog in your company platform, share news, manage comments and post videos. But today you have to be where your fans are. And if fans are not coming to you, you can go to them. Anyway, why to pay for a web platform if it’s been already invented and working.

You can build your brand in different channels like YouTube, Facebook, Flicker, Wordpress, Wikipedia etc. and manage all the channels not killing your brand but expanding it. As these are the places where the eyes of your fans are. Still you need to provide value to get traffic and conversation, as the media only is not buying peoples eyes.

Another brilliant thought was about compromising/interesting information. If you happen to possess something valuable and you think others could find it interesting as well, do not run with it to the newspaper and get paid peanuts. Invest. Share it to all your friends via social media, you get more responds and in the longer run you DO get your money.

He was fascinated by this guy, Gary Vaynerchuk, doing Wine Library TV in his basement 5 days a week. Let’s face it. He is quite a handful to watch. Wine has really got into him and the charisma really shines through the screen. Check him out. The whole concept is actually so outstanding, that he deserves his own blog post someday.

I’m still waiting for the Best Marketing to publish the answers to the questions asked during the conference from the speakers and were not answered on the stage. If somebody sees them answered, let me know.