I’ve been following a marketing stunt made by Doritos. It s not a very innovative idea, totally ordinary in fact, but as the stakes are high, it caught attraction. Everybody had a chance to earn/win 1 million dollars by making Super Bowl ad for Doritos. The reason according to The Wall Street Journal is that PepsiCo wants to outmaster Budweiser who has been number one in Super Bowl ads. The creator of the chosen ad wins million dollars, if the ad tops number one in USA TODAY'S annual Ad Meter.
Where did they advertise and what was the responce?
The five lucky finalists are
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
The excitement is held in the air and the winner will be not revealed before Super Bowl Sunday.
My favorite is "The Chase".
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