Commitment

Commitments share a common line of behavior. I’m talking about the commitments that start thunderstorms and really exist, not those de jure commitments, that nobody cares about. Husband and wife, parent and a child, employer and employee, brand and the people. You have to work for keeping it strong and vital. Sometimes the work pays off, sometimes all the efforts turn into peanuts. Even Coca Cola has to work for a stronger commitment level. Here’s a thought: even if you have it all, dont stop trying.