WOM via Product Placement

First look at these two videos and tell me how many differences do you find?





Reasons for this concealment are not today’s topic, perhaps because I really do not know the reasons. WOM is.

Lately I have gone deep into WOM strategies. Totally useless. The foolproof ones are the ones that always work 100 %. I’m talking about e.g. product placement through celebrity key influencers (where choosing the right one, concerning the target group, might be the only science). The cost of this foolproof strategy might be high to pay. I do not even want to know how much Bentley and Rolex paid to be in James Bond movies, or M.A.C, DeSquared and Motorola paid for A&M Records to be in Fergie's music video showed above. That’s where some other WOM strategies seem to come handy. Although WOM is not generated for free, there are less expensive and cleverer ways to keep the good word circulating. And wouldn't it be exciting to create some all on your own... someday.