Destination promotion

Brilliant, just brilliant. Give the potential clients what they want and they do all the work for you. Especially in the economical and psychological situation as we live in today, where everybody is just looking for the perfect getaway.

Lately Great Barrier Reef madness has taken over the world. They call it “The Best Job In The World”; I call it “The best advertising possible for the destination”. This is so brilliant it makes me shiver.
According to The New York Times within 24 hours, more than 200,000 prospective applicants had visited the Web site advertising the job, islandreefjob.com. Applicants must submit a 60-second video application, and 11 finalists will be flown from their home countries to the island in May for the final selection process. The application deadline is Feb. 22.

In exchange for the $100,000 pay, a free stay in an oceanfront villa and plane tickets, the employee will be required to “manage” the island and what’s most important keep a blog about the everyday life. That’s what gives this campaign a longer lifecycle and gives reason to the world to talk about.

Another good example to promote a destination via what people really want: www.pomegranatephone.com , which is great viral for Nova Scotia.

Should "Welcome to Estonia " be reconsidered? Kadri Tuisk