Wednesday, May 20, 2009

Apple juice ad gone bad



Translation: Do you feel the apple’s heart (pit)?

Do I want to know that apple juice contains apple pits? No! I want sweet apples grown in pure nature, carefully selected, sliced and then made into juice. I'm a country girl, therefore know very well how apple juice is made, but is it necessary to advertise the content that nobody wants to acknowledge? Now the image and the slogan tell me it’s juice made of apple pits that usually are thrown away. Logically thinking it should be priced then also as a low budget product. Like fish fingers, which contain fish heads and fish bones. Yak. No more Põltsamaa apple juice for me.

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