Windvertising

Windvertising means placing advertisements on turbine blades and creating actual electricity alongside with solar panels installed into the aggregate. The idea originates form WePower, who offers PacWind turbines, cylindrical apparatus lined with blades that create wind power as they spin. The blades display outward, so that a series of images can be shown, creating a short animated advertisement.

Some problems I started to think of :

• If there is no wind and sunshine, the images displayed on the turbine are not seen.

• The turbine has only very limited options to display advertisement and if not told, lookers on do not understand that this is actually a turbine creating electricity and therefore saving the environment. So here is the challenge to promote your brand in a way so everybody can understand you are using natural resources to create electricity for your billboard. Otherwise it’s a waste of money.
  

I can imagine it could have been a nice option for Eesti Energia outdoor ads, which advertised lately greener future. So not completely dumb idea. Although the idea they used now, did the trick for estonians also and was cheaper aswell.